Case Study: Health Care Demographics
Using its proprietary data mining techniques, Nautilus Systems extracted and refined data from a wide variety of database sources, including data provided by Hartford Mutual Insurance and Metropolitan Life, external data purchased from Business Location Resource, Healthdemographics, Woods and Poole Economics, ZIPBase Plus, Claritas, Qualitative Marketing Software, Inc., Spatial Insights, Inc., CompuSearch, NPA Data Services, American Business Information, and the U.S. Census.
Nautilus electronically identified and verified all potential patients within the target survey area by cross checking phone numbers, address, and county tax accessors records. The mined data were further analyzed, and the environmental, health care, geographic demographics were plotted. The survey subjects, primary care facilities, physician offices, and emergency support facilities were geocoded and mapped. Statistical distribution studies were also compiled.
The study determined that there was one physician for every ten patients within the geographic area under analysis. Looking only at the tabular data, this ratio seems very impressive, however, the true distribution picture is different when the data are presented on a map. The map image seen was the "donut effect", the patients were on the outer perimeter and the physicians in the center. The average distance to a primary health care facility was 75 miles.
Upon completion and review of this study, primary care physicians and the insurance companies developed cooperative wellness plans to provide proactive medical care and reduce insurance costs.