DM: Data mining in marketing and finance

[Alessandro Zanasi]

Federico,
data mining in finance/banking is one of the hottest fields of
current research.

1) CONFERENCE PROCEEDINGS
-------------------------
a) Last March,23-25, in New York City was organized the "Conference
on Computational Intelligence for Financial Engineering".
Data Mining was treated extensively. The proceedings are surely
interesting to you. You can obtain them at (714)752-8205.

b) "Derivcon 97" (conference dedicated to derivates) was held last
week in Florida (October,20-23, Palm Beach, FA).
Some communications regarded data mining. Call Chiara Muzzi
(44-171-421-3600) for proceedings.

2) BOOKS
--------
"Discovering Data Mining" is a simple introduction to data mining, 
only
just published by Prentice Hall (1997, 224pp, cloth, 0-13-743980-6).
Marketing in banking is the subject of one of the real case studies
utilized in the book.
As soon as I receive my author's copies, I'll send one of them to you.

3) NEW FIELD
------------
A new field in which I am currently involved is the application of
data mining to M&As problems (and banks are involved too...|).
If you are interested and available, you can take part to the
conference "Succeeding in Global Markets: Advanced Business Analysis"
where I'll present a possible, new approach to M&As.
(October,29-31, Bruxelles-Hilton Hotel-Tel.32-2-504.2828)
Anyway an article on the subject will be published in the next weeks 
by
John Wiley. As soon as I have my copies, I'll send one to you.

4) ITALY
--------
In Italy, InterUniversities Consortium and IBM established a
partnership ("Data Mining Center") to study and implement data mining
technology to new fields.
I would be happy of establishing some direct contacts with you.
You may have a rough idea of its activities reading:
                http://open.cineca.it/datamining

Best regards,
Alessandro

*******************************************************************
                        Alessandro ZANASI
                    BOLOGNA DATA MINING CENTER
            Via M.L.King, 38/2 - 40132 Bologna - Italy
        Tel.+39 337 285470/+39 51 4136726 Fax:+39 51 406052
                     Email:zanasiašvnet.ibm.com
                 http://open.cineca.it/datamining/
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 From: "Dott. Federico Rajola" <frj@aixmiced.mi.unicatt.it>
 Subject: DM: data mining in marketing and finance

 Dear Friends,
 I am a researcher at the department of Business Administration
 department of the Banking faculty at the Universita' Cattolica of 
Milan.

 I am looking for documents, papers, books and experiences of data 
mining
 tools in finance and marketing for banking. May anyone help me?

 Thanks in advance

 Federico Rajola