DM: Data Mining Two Day Course and Workshop

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==================DATA MINING: PRINCIPLES AND 
PRACTICE=================
                 | offered by - The Gordian Institute |
                 | May 11 and 12   Herndon, VA   $995 |
                  ------------------------------------

Whether you are new to the complex science of data mining, or have 
already
realized its elusive paths to success, a two day course offered by The
Gordian Institute entitled "Data Mining: Principles and Practice" will
provide an intensive introduction to the process of data mining.  
Those in
attendance will learn about different methods of modeling and how 
those
models apply to real business problems.

"Data Mining: Principles and Practice" is designed to offer thorough
reviews of terminology, as well as benefits and pitfalls of the 
technology
while minimizing time away from the office.  The two day data mining
seminar covers the subject of data mining from the ground up.  The key
issue explored in this short course is how to avoid frustrating and 
costly
mistakes and improve your business process by correct use of these 
powerful
methods.


ATTENDEES WILL LEARN:
     - The basic principles and terminology of data mining
     - The different methods of data mining and how they compare
     - How to prepare raw data for data mining
     - How to analyze and validate the results
     - What questions data mining can answer
     - What are the pitfalls and how to avoid them
     - What commercial products are available and how to evaluate them

Gordian's "Data Mining: Principles and Practice" seminar focuses on 
actual
use and implementation of data mining techniques in the real world.  
The
instructor has been deeply involved with the development of data 
mining
methods and the means of their use.  Actual products will be 
reviewed, as
will results drawn from real data mining applications.


OPTIONAL THIRD-DAY HANDS-ON WORKSHOP
Those who would like a hands-on perspective to the instructional 
sessions
may attend an optional third day application workshop for an 
additional
$495.  The workshops will highlight superior performance as well as
pitfalls resulting from various tools and techniques when applied to
different types of data intensive problems.  Exercises will reveal
impressive results from the same technique that may have failed in 
another
category.

In addition, objective evaluations of popular data mining products 
can save
immeasurable time and effort in assessing and selecting which suite of
tools will perform best for your application.  The Gordian Institute 
is not
a data mining tools company.  Data mining methods, tools and products 
will
be presented objectively.  The instructor will show how to evaluate 
various
packages based on strengths, limitations, value and general 
performance.
Products will be separated into four categories:

     - Statistical
     - Decision Tree
     - Neural Net
     - Clustering Technologies


GORDIAN INSTITUTE'S QUARTERLY NEWSLETTER
The next offering of "Data Mining: Principles and Practice" will be
presented May 11 and 12 in Herndon, VA (DC Metro Area) at $995.  If 
the
venue of the next offering is not suitable, a free subscription to
Gordian's quarterly newsletter will include announcements of future
offerings in addition to informative articles related to intelligent
software solutions.  To subscribe, simply send an empty Email message 
with
"Gordian's Quarterly Newsletter" in the subject to 
agent@gordianknot.com


THE PRESENTER
Ben A. Hitt, Ph.D. has many years of experience using pattern 
recognition
technologies and intelligent software tools to solve business 
problems.  He
has taught thousands of students in the use and principles of advanced
software and machine learning technologies.  He was Director of 
Training
for NeuralWare, Inc. in Pittsburgh, PA, and in that role instructed 
the use
of neural networks for Financial Forecasting, Fraud Detection, Process
Control and Direct Marketing.  He was instrumental in the design and
development of ModelMAX, a complete neural network application for the
direct marketing industry.  Dr. Hitt also designed and implemented a
nationally recognized detection system for rapid tax refund 
application
fraud.  He has recently conducted a detailed and exhaustive survey of
commercial data mining  products for a major US bank.


REQUEST FULL DETAILS
Reserve your seat early, as course sizes are limited to allow for a 
high
level of interaction with the instructors.  You may request details 
for
this course, to include pricing, specific dates, course outline, site
logistics and registration form through any of the following:

                ______________________________________________
                - Email:      agent@gordianknot.com
                  (Reply with either or both as the SUBJECT)
                              - Data Mining Details
                              - Gordian's Quarterly Newsletter
                - Web:        http://www.gordianknot.com
                - Toll Free:  800-405-2114
                - Direct:     281-364-9882
                - Fax:        281-754-4014
                ______________________________________________