Nautilus Systems, Inc. logo and menu bar Site Index Home
News Books
Button Bar Menu- Choices also at bottom of page About Nautilus Services Partners Case Studies Contact Us
[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index] [Subscribe]

Re: DM: Research assistance

From: Mac Johnstone
Date: Thu Dec 16 07:43:27 1999

Melvin Uy wrote:
> Dear all,
> I am doing a project based on data mining and its use as a valid marketing
> tool. I would appreciate any suggestions about any relevant books, journals
> and/or websites that I could refer to.
> Regards,
> Melvin
I recommend "Data Mining Techniques For Marketing, Sales, and Customer
Support" by Berry and Linoff.  Not too technical, but covers the
subject.  Has a reading list for further study.

If you need to get hands-on experience with data mining, I recommend
"Predictive Data Mining - A Practical Guide" by Weiss and Indurkhya.  A
very inexpensive software package is available with all of the methods
mentioned in the book.

A good general source is


[ Home | About Nautilus | Case Studies | Partners | Contact Nautilus ]
[ Subscribe to Lists | Recommended Books ]

logo Copyright © 1999 Nautilus Systems, Inc. All Rights Reserved.
Mail converted by MHonArc 2.2.0