DM: Market Basket Analysis: request for references, algorithms & soft

[Jonathan D. Becher]

Dirk-

The NeoVista Decision Series contains an assoication rules algorithm
called DecisionAR that is not limited in the number of terms on the
LHS or RHS of a rule and supports both associations and sequencing
(temporal analysis).  Check out the 'Data Mining Resources' section on
the NeoVista web site (www.neovista.com) for papers on association
rules and other algorithms.  Researchers: if you would like to be
listed on this site, send email to webmaster@neovista.com.

Jonathan Becher
NeoVista Software, Inc.
becher@neovista.com

> Dear readers,
> 
> I am looking for techniques to perform a market basket analysis. 
>This
> problem involves the identification of what products are purchased
> together by consumers. In essence it is an association problem. Can
> anyone point to a technical discussion of the algorithms 
>(references)
> used to perform such an analysis?
> Currently, I only found this functionality in SAS Enterprise miner. 
>But
> since our access to this software is still limited, I would like to 
>ask
> whether anyone knows of other implementations (maybe even 
>free/shareware)?
> 
> Thank you very much for any related feedback,
> 
> Dirk Van den Poel
> K.U.Leuven / Department of Applied Economics
> Naamsestraat  69
> B-3000  Leuven
> Belgium
> Email: dirk.vandenpoel@econ.kuleuven.ac.be