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DM: Re: Market Basket Analysis: request for references, algorithms & software


From: Ashraf Azmy
Date: Mon, 23 Mar 1998 16:07:22 -0500 (EST)
Hello Dirk Van den Poel,

You can download SuperQuery at http://www.azmy.com.  SuperQuery uses 
rule
induction to discover patterns and there is a white paper that 
explains its
concepts http://www.azmy.com/wp1.htm.

In order to conduct Basket Analysis with SuperQuery or any similar 
rule
induction software, you need to create an Orders table where each row
contains one order.  Each order row should contain one column per 
product.
This column is true or false depending on whether the order includes 
the
product or not (you can use qty) .  Clearly you can not use this 
technique
for analyzing 10,000 products, but it will work for a limited number 
of
products or (product categories).

I am willing to give you a free copy if you share with us your 
progress.


Best Regards,
Ashraf Azmy
President
AZMY Thinkware, Inc.
mail@azmy.com
http://www.azmy.com=20
201 947 1881

-----Original Message-----
From: Van den Poel, Dirk <Dirk.VandenPoel@econ.kuleuven.ac.be>
To: 'datamine-l@nautilus-sys.com' <datamine-l@nautilus-sys.com>
Date: Monday, March 23, 1998 6:02 AM
Subject: DM: Market Basket Analysis: request for references, 
algorithms &
software


>Dear readers,
>
>I am looking for techniques to perform a market basket analysis. This
>problem involves the identification of what products are purchased
>together by consumers. In essence it is an association problem. Can
>anyone point to a technical discussion of the algorithms (references)
>used to perform such an analysis?
>Currently, I only found this functionality in SAS Enterprise miner. 
>But
>since our access to this software is still limited, I would like to 
>ask
>whether anyone knows of other implementations (maybe even
>free/shareware)?
>
>Thank you very much for any related feedback,
>
>Dirk Van den Poel
>K.U.Leuven / Department of Applied Economics
>Naamsestraat  69
>B-3000  Leuven
>Belgium
>Email: dirk.vandenpoel@econ.kuleuven.ac.be
>



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