Re: DM: Market Basket Analysis: request for references, algo

[Dr Johannes Grabmeier]

Hallo Dirk,
the IBM Intelligent Miner for Data has a very sophisticated and 
scalable method
for
Associations implemented, certainly not a share ware. See e.g.


    http://www.software.ibm.com/data/intelli-mine/
         - White papers, Kundenreferenzen, Auszeichnungen, etc
und http://www.software.ibm.com/data/intelli-mine/factsheet.html
         - Produktbeschreibung


Mit freundlichen Grüßen/Best Regards       Johannes Grabmeier

+49-(0)-6221-59-4329, -3500 (FAX) , KW 142,  Dept. 2492, 69115-55
IBM Deutschland ISG, Postfach 103068,          D-69020 Heidelberg
internet: grabm@de.ibm.com



owner-datamine-l@nautilus-sys.com on 23.03.98 12:20:02
Please respond to owner-datamine-l@nautilus-sys.com
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Subject: DM: Market Basket Analysis: request for references, algorith


Dear readers,

I am looking for techniques to perform a market basket analysis. This
problem involves the identification of what products are purchased
together by consumers. In essence it is an association problem. Can
anyone point to a technical discussion of the algorithms (references)
used to perform such an analysis?
Currently, I only found this functionality in SAS Enterprise miner. 
But
since our access to this software is still limited, I would like to 
ask
whether anyone knows of other implementations (maybe even
free/shareware)?

Thank you very much for any related feedback,

Dirk Van den Poel
K.U.Leuven / Department of Applied Economics
Naamsestraat  69
B-3000  Leuven
Belgium
Email: dirk.vandenpoel@econ.kuleuven.ac.be